This year’s Startup Day, that took place from 28th to 30th January 2026, marked a special milestone: 10 years of bringing founders, investors, and innovators together to shape the future. To celebrate the anniversary, the event was brought back to the Estonian National Museum — a symbolic venue that reflects both the roots and the ambition of the startup ecosystem.
Over the past decade, Startup Day has grown from an ambitious local gathering into one of the most vibrant startup conferences in the region — and behind the scenes, reliable connectivity has played a quiet but critical role in making that growth possible.
Since 2017, 3KGroup has been the trusted connectivity partner of Startup Day, responsible for designing, building, and managing the event’s dedicated internet and Wi-Fi solutions. Over the years, this has meant supporting more than half of the events in the Startup Day series, including the 10th anniversary edition — one of the most demanding to date.
Startup Day isn’t a typical conference. It’s fast-paced, digital-first, and filled with people who expect everything to “just work” — live demos, streaming, ticketing, payments, media uploads, and nonstop social sharing.
For the 10th anniversary event at the Estonian National Museum, 3KGroup delivered:
The result? Smooth connections, stable performance, and one less thing for organizers, speakers, and attendees to worry about.
Large-scale events attended by thousands of people from around the world are defined by the quality of their connectivity — which is why choosing a specialized partner matters. Rather than treating networking as just one task within “general IT,” Startup Day has consistently relied on 3KGroup’s expertise, deeply focused on internet access, Wi-Fi, and local area connectivity, with a thorough understanding of event environments.
With over 28 years of hands-on experience, 3KGroup’s core focus has always been building resilient, high-performance WiFi networks for demanding environments and specifically for large events more than 15 years. This long-term specialization means understanding not only how networks and technology work in theory, but how they behave under real-world pressure and at events in particular — crowded venues, unpredictable device behavior and zero tolerance for downtime.
That focus gives event organizers confidence: the network is designed by experts whose sole priority is that it just works when it matters most. It goes far beyond sending a technician on-site to react to issues. Drawing on extensive experience with large-scale events, 3KGroup designs event networks using proven methods and equipment that actively reduce the risk of link failures — including those caused by on-site construction or external interference. The emphasis is on prevention and foresight, supported by real-time monitoring of every critical connection, rather than only reactive action.
Another key pillar of Startup Day’s connectivity strategy as well as tens of other events that 3KGroup serves annually is operator neutrality. Instead of relying on a single internet service provider, 3KGroup designs event networks with multiple independent ISP uplinks.
This approach is more than a technical detail — it’s essential risk mitigation.
Multiple uplinks ensure that:
For large events, where every minute offline can affect thousands of people, redundancy isn’t optional — it’s responsible planning. Operator-neutral design ensures that the event stays connected even when conditions change unexpectedly.
What makes this partnership with the Startup Day team special isn’t just the technology — it’s the long-term trust built since 2017 through consistent delivery. Startup Day has evolved year after year, and 3KGroup has evolved right alongside it, continuously adapting the network to new formats, larger audiences, and higher expectations. Every event is treated as mission-critical, because in the startup world, a dropped connection can mean a missed opportunity.
When it comes to large-scale events, connectivity is not a place for compromise. Since 2017, 3KGroup has provided Startup Day with a no-compromise network solution, focused on reliability, redundancy, and risk prevention even in the most demanding conditions. We wish the Startup Day team strength and success on the road ahead — see you where self-driven people, meaningful conversations, business ideas, products, and unforgettable event experiences come together.